DFS Group, the duty free shops operator controlled by LVMH group, has announced its new store identity T Galleria in an event held in Waikiki. This new store concept will replace the current DFS Galleria, starting this Autumn in Hong Kong where the group will reconvert three stores and followed by Macao at the end of the year to refurbished and enlarge two more stores.
Founded in 1960s in Hong Kong, DFS sells a very curated selection of products from over 700 of the most desired brands through 420 location on three continents: duty free shops in 18 major airports, plus 14 downtown Galleria stores, as well as affiliate and resort locations. The LVMH group bought a majority stake in DFS in 1997.
The group has also announced its plans to open in 2016 its first stores in Europe to cater Chinese travellers flying to the old continent. DFS has not confirmed yet the number of stores but their preferred destinations would be countries such as France, Italy and Switzerland. Chinese customers account for more than half of the DFS revenue. Chinese customers is a key customer for the group which account for more than half of DFS revenue. According to Bain & Co, Chinese have become the largest consumers of luxury products and account for 25% of the luxury products sales worldwide, through purchases at home and overseas.
The company, headquartered in Hong Kong, also has offices in Hawaii, Los Angeles, Shanghai, Singapore and Tokyo, employs around 9,000 people and last year over 200 million travellers visited the DFS stores.